ABC Strategy

At ALEX, we integrate our two business lines, ALEX Atom and ALEX Bit, through ALEX Cloud, to design and develop new types of devices that change people's lives.

ALEX Atom

Proposing new types of products that will vide people around the world new experiences

ALEX Bit

Proposing new ways to provide information that people want - anytime, anywhere, in any language

ALEX Cloud

Integrating ALEX Atoms and ALEX Bits to build the environment for new experiences in the cloud era

• ALEX Atom

  Proposing new types of products that will vide people around the world new experiences

  Our ALEX Atom (atom = physical, tangible object) business line will encompass our efforts to design and propose products that give people around the world the pride and pleasure of ownership. In a virtual world in a cloud era, devices that bridge people with experiences must be high quality and easy-to-use. Atoms - that which is tangible - will play an ever more important role in the cloud era.

  With a commitment to our stated mission, we will propose new products suitable for the cloud era through consulting and prototyping and bring together like-minded partner companies. We will redefine mobile telephones, computers and other information devices, televisions to develop new types of devices that serve as "windows" for gazing into the "clouds" of our new environment. We will strive to create new businesses that will lead in the new era.

• ALEX Bit

  Proposing new ways to provide information that people want - anytime, anywhere, in any language

  We will create a place for people to share appealing, high-quality content and information in a timely manner. Beyond just access to content and information in a one-way fashion, we will offer the opportunity for active and lively discussion among users like a community.

  Using cloud era technologies and infrastructure, we will work to nurture new global businesses based on Japan's best ideas and cultural aspects in such areas as entertainment, healthcare, education and fashion. In doing so, we will offer advertising and other new sources of income for content and site owners.

• ALEX Cloud

  Integrating ALEX Atoms and ALEX Bits to build the environment for new experiences in the cloud era

  In the near future, all the information we want or need, such as music or movies, will move to the cloud. With ready and easy cloud access to any desired form of content or information, our lifestyles will become freer.